Frage: Wurde Hugo Boss einmal von Giorgio Beverly Hills vert

1987 saw the Haymans sell the company to Avon for $165million. Over the next few years Giorgio launched more fragrances to great success: Red (1988), Red for Men (1991), Wings (1992) and Wings for Men (1994). In 1994 the Giorgio brand was acquired by Procter and Gamble for $150 million. P&G merged Giorgio with it's fine fragrance division Eurocos (Now known as P&G Prestige Beauté), which included the brands of Otto Kern, Hugo Boss and Laura Biagiotti.
Since P&G's acquisition more fragrances were added to the Giorgio range, but sadly no more for men: Giorgio Light in 1995; Giorgio Aire, Ocean Dream and Red 2, all in 1996 and Giorgio Holiday in 1998. These are all now no longer in production.